Sneak peek on my story

Recalling the wisdom of John Dewey, who once said, "Of all affairs, communication is the most wonderful," I can't help but reflect on how communication has been my lifelong passion. Well, that and love, but that's a story for another day!

From a young age, fueled by a curious spirit, I sought to understand the nuances of communication. It was no surprise that I eventually found my way to pursuing a degree in PR and Advertising, followed by a postgraduate study in Marketing.

Fast forward to the year 2000, there I was, setting foot in the first agency I worked, a small design studio in Estoril. Over the 20 years that followed, I've had the privilege of working across 3 advertising agencies, crafting compelling campaigns, collaborating closely with incredibly talented minds, and nurturing enduring relationships with some of the most prominent Food & Beverage brands.

When the pandemic reshaped our world, it prompted a shift in my own journey. In 2022, I set out on a new path as an independent consultant, assembling dynamic creative teams tailored to the unique needs of each project. Since then, I've helped to create several emerging brands and developed a wide range of marketing materials.

In 2023, I embarked on a deeply personal project, co-launching The House of Self, a Center for Personal Development and Healthy Living. This endeavor reflects my commitment to holistic well-being and serves as a testament to my dedication to making a positive impact on individuals' lives.

As I continue on my professional journey, I remain driven by the belief that effective communication has the power to inspire and connect.

My story